Best comment from the article via Ahmad Kareh, Twistlab Marketing
Marketing today requires heavy engagement and consumers’ expectations are high. The virtual reality phenomenon is more than just a trend, it’s an opportunity for unique interaction and gamification on a new level of engagement.
We haven’t seen what VR will become yet and the evolution will happen gradually. You won’t notice if you fixate on the tech, but if you notice the next time you’re at a theme park or theatre, the advancement will hit you.